Monetization of a Multi-Sided Innovative Platform – A Case Study of the STEDDY Project
Sanja Dalton1 [0009-0004-2163-232X] and Jefto Dzino2 [0009-0007-8913-752X]
1,2 Belgrade Metropolitan University, 63 Tadeuša Košćuška St, Belgrade, Serbia
sanja.dalton@metropolitan.ac.rs, jefto.dzino@metropolitan.ac.rs
DOI: 10.46793/eLearning2025.092D
Abstract. This paper analyzes the commercialization potential of an innovative multi-sided platform for personalized learning using a qualitative research approach based on both primary and secondary data. The data was collected through surveys and semi-structured interviews with high school students, university students, and employed individuals in need of personalized upskilling. Through case study methodology and the analysis and synthesis of the collected data, the results indicate that the monetization of the innovative platform is feasible and sustainable.
Keywords: Innovative platform; platform business model; personalized learning; monetization of platforms
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