Applying Artificial Intelligence in the Promotion of Art Faculties

Milica Slijepčević 1 [0000-0002-0431-2998], Nevenka Popović Šević2 [0000-0002-7435-2979], and Tanja Devetak3 [/]
1 Belgrade Metropolitan University – Faculty of Management and Faculty of Digital Arts, Serbia,
2 University Business Academy in Novi Sad, Faculty of Contemporary Arts, Belgrade, Serbia,
3 Faculty of Design, Independent Higher Education Institution, Ljubljana, Slovenia
milica.slijepcevic@metropolitan.ac.rs
 nevenka.popovic.sevic@fsu.edu.rs
tanja.devetak@fd.si
DOI: 10.46793/eLearning2025.119S

 

Abstract.  Over the past decade, artificial intelligence (AI) has become a pivotal driver of transformation across multiple sectors, including higher education institutions. Art faculties, as integral components of the academic system, face the challenge of modernizing their promotional strategies to attract prospective students and effectively present their educational programs. In this context, AI presents new opportunities for developing personalized and interactive marketing campaigns tailored to the interests and online behavior of prospective students. This analytical approach allows for the generation of customized promotional content and advertisements that resonate with the specific interests of the target audience. Additionally, AI can automate processes such as responding to inquiries via chatbots, thereby enhancing user experience and improving communication efficiency. By leveraging AI technologies, art faculties can design interactive virtual environments where prospective students can navigate campus spaces, access detailed program information, and engage in real-time workshops. Moreover, by analyzing users’ emotional responses to various forms of promotional content, AI enables the optimization of content appeal, including the selection of appropriate communication channels and the creation of effective, AI-driven materials..

Keywords: media promotion, art faculties, artificial intelligence

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Izvor: Proceedings of the 16th International Conference on e-Learning (ELEARNING2025)