Digital Literacy and Competences in the Field of Tourism and Hospitality in English Language Teaching in the Third Millennium

Brankica Bojovich1[0009-0009-0279-7686]
1 University Mediterranean, Faculty of Tourism, Montenegro
brankicaboj@gmail.com
DOI: 10.46793/eLearning2025.245B

 

Abstract. This study investigates the extent of digital literacy among students specializing in Tourism and Hospitality, highlighting the critical necessity of acquiring advanced digital skills to sustain competitiveness within a digitally driven, multilingual labor market. The theoretical framework underpinning this research incorporates the utilization of the Internet, websites, and various online tools that facilitate the introduction of innovative methodologies and resources in the specialized context of English language instruction.

To examine whether modern digital tools contribute to the development of digital competences, mixed-methods research was employed. Data were collected from approximately 150 undergraduate students of the Faculty of Tourism at the University of Mediterranean during the academic years 2023/24 and 2024/25.

The data collection instruments included online questionnaires (Google Forms), semi-structured interviews, as well as follow-up communication via email, short message service (SMS), phone calls and Viber calls. The data were analyzed using statistical software (SPSS and Excel) and thematic coding to identify patterns in digital literacy and English language use. The analysis draws on prior research (Bojovich, 2016; Gee & Hayes, 2011; Kwok, 2023) and focuses on three key aspects: (1) students’ mastery of the four language skills in English, (2) their digital literacy within the context of Tourism and Hospitality and (3) the digital competences required in this professional field. Particular attention is paid to the practical application of English as a lingua franca in tourism marketing, reflecting current industry needs.

The findings indicate that digital tools play a significant role in shaping students’ language acquisition and digital skills. Moreover, the results suggest a paradigmatic shift in teaching practices due to the growing integration of digital technologies. These changes call for an adaptation of pedagogical strategies to better prepare students for the evolving demands of the tourism and hospitality sectors. This study is an empirical investigation that combines both qualitative and quantitative methods to provide a comprehensive understanding of the development of digital literacy among Tourism and Hospitality students.

Keywords:   Digital literacy, Digital competence, English for Specific Purposes.

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Izvor: Proceedings of the 16th International Conference on e-Learning (ELEARNING2025)